Pump the brakes on your week and take 10 minutes to make your life as a surgeon just a little better…
Jeff welcomes to the SurgeonMasters mini-podcast plastic surgeon and hand specialist, Dr. Shruti Tannan. The topic of discussion in this episode is DIY Marketing!
At one time Dr. Tannan was in academic practice, before transitioning into private practice. During the transition, she faced the arduous but crucial task of building a client base. In fact, she found out while leaving that the institution owned hundreds of her reviews and she could not take them with her! At at time when patient reviews were more important than ever, she had to start from scratch. When she was finished creating a brand, website, and steady flow of patients, many of her colleagues were surprised to find she did much of the heavy lifting on her own.
They wanted to know how she did it. Many of them had or would face the same daunting uphill climb.
In her new book, Pillars of Practice: Online Marketing Tactics They Never Taught Us in Medical School, Shruti delivers essential strategies for surgeons to improve their online marketing strategy. While many surgeons would rather not think too hard about online marketing, it is becoming an increasingly important matter.
What does Shruti suggest we do to DIY our marketing?
Suggestion 1 - Be Consistent. Make getting patient reviews a fabric of the practice, and don’t be afraid to ask.
Suggestion 2 - Make Patient Reviews About Education. Your patients are the best advocates for you, your practice, and future patient experiences.
Suggestion 3 - Diversify Your Portfolio. Make sure you get reviews on a breadth of sites, not just internally at your institution or practice website.
To be clear, this is only ONE important message Dr. Tannan delivers in Pillars of Practice. Shruti wrote this book to help other surgeons market themselves and their practices. Through conversations with friends and colleagues she understood there was a gap around marketing ourselves and our contributions in patient care. She wrote this book to empower surgeons by putting the power of marketing in our own hands.
Most importantly, start thinking about your online presence as a patient resource and not a surgeon-burden!
Shruti Tannan, MD
Dr. Shruti Tannan is Board Certified in Plastic Surgery with additional Subspecialty Certification in Hand Surgery by the American Board of Plastic Surgery. Dr. Tannan has a unique perspective on the business of medicine with experience both in the academic and private sectors. She began her career as faculty at a major academic medical center, followed by the successful launch of her private practice, Tannan Plastic Surgery, in Raleigh, North Carolina. Years of advising colleagues in medicine, dentistry, and allied health sciences inspired Dr. Tannan to share her evidence-based approach in her new book, Pillars of Practice, which is available on Amazon, iTunes, and other major bookstores. Learn more about Dr. Tannan and her practice at tannanplasticsurgery.com.
About the Book
Becoming a pro at online marketing is hard — in some ways, even harder than medical school. Trust us, we would know! Physicians, dentists, therapists and other health professionals who start their own practices rarely learn the fundamentals of marketing their business in an increasingly online world. Whether you’ve recently left an employed position to go out on your own, or you’ve been in business for years but need a fresh perspective, this book can help you take your online game to the next level.